In Moradabad, India, artisans transform ordinary bike chains into extraordinary pieces of art. The Noah’s Ark group works with more than 40 independently operating workshops and provides resources such as free education for children and water filtration services for artisans’ homes. Metalworking is a traditional skill of the village, having begun in the 16th century and developed over time to include such innovative metals as recycled pieces of bicycles.
Noah's Ark International Exports is a fair trade handicraft marketing organization in Moradabad, India. Noah's Ark provides benefits such as education and medical treatment for artisans and their families. As artisan businesses become more self-sufficient, Noah's Ark takes on new families. Since the company's inception, about 20 artisan workshops have become independent.
Noah's Ark started in 1986, in one room of a family house in Moradabad. Businessman Samuel Masih observed that exporters and middlemen were taking advantage of handicraft artisans. He started Noah's Ark to promote these artisans and their crafts.